It took serious innovation to bring children’s cancer research and treatment together in one nine-storey Randwick building. So we were determined to create something special for The Bright Alliance – a partnership between Sydney Children’s Hospital, Prince of Wales Hospital and the University of New South Wales. Using clean, intuitive design and cutting edge materials, we came up with an out-of-the-box signage impression. From the 40mm clear acrylic, white prints, resin infills and minimalistic view, to the feature building ID signage with integrated rail system, the result is polished, crisp and stylish.